Board Members

Bill Price, RLA
Landscape Architect, SWBR Architects

Monica McCullough, Esq.
Principal, MM Development Advisors

Stephanie Annunziata, CPA
Partner, Heveron & Company CPAs

Vanessa E. Villeneuve, R.A., LEED Green Associate
Principal, IN/EX Architecture P.C.

Natalie Anderson
Director of Development, Rochester Institute of Technology

Howard Decker, FAIA
Architecture and Urban Design

Eugenio Marlin
Executive Vice President, Ibero-American Development Corporation

Tanya Mooza Zwahlen, AICP Principal, Highland Planning, LLC

Who we are

Maria FurgiueleMaria Furgiuele
Executive Director

Maria was formerly licensed as an architect and real estate salesperson, with experience as a small business owner and a special interest in urban planning and community building. She is a long time Design Center volunteer serving as a board member and president. She enjoyed being a guest studio critic  at Rochester Institute of Technology’s Masters of Architecture Program in Fall of 2016 and looks forward to other opportunities to mentor students and young professionals. Her many interests include accessible & sustainable design, historic re-use & renovation and  advocating for diverse & vibrant neighborhoods. She is an active volunteer with R Community Bikes and is fluent in Spanish and Italian. A nearly lifelong resident of Rochester, she firmly believes that Rochester has all of the ingredients necessary to become a model American city and is committed to making it happen.

Maria FurgiueleWilliam M. Price, RLA

“Meaningful design is researched and pragmatic, yet creative and unique to each situation.”

Bill Price has extensive experience managing private and public developments, with a particular expertise in the design and entitlements for waterfront and historic preservation projects. An expert in programming, land use planning, and site design, he’s excited to see the popularity of city living and passionate about creating vibrant and interesting urban communities. In his free time, Bill enjoys gardening, photography, reading, golfing, skiing, and cycling.

roger brownRoger E. Brown, AIA
Pro Bono Creative Consultant

Mr. Brown has been a practicing architect in New York State for over 35 years. He was Associate Partner with Barkstrom&LaCroix Architects for 27 years and is currently principle of the urban design consulting firm, Urban Architecture. Roger is a member of the American Institute of Architects and Congress for the New Urbanism. He served on the Board of the Common Good Planning Center (1999-2003) and is a founding member of the Community Design Center of Rochester (2003) as well as its predecessor organization, the AIA Rochester Urban Design Committee (1998). While with Barkstrom&LaCroix, Roger designed many AIA Rochester award winning residential and mixed use projects around the Rochester area including Cornhill Landing, the Mills, the Crescent, 70 East Blvd., Elmwood Manor Townhouses, and Cornhill Commons along with Vision Plans for Pittsford Village and Hilton Village Center. Roger regularly gives presentations on urban and community design to neighborhood groups, municipalities, and professional organizations. He has helped plan and facilitate numerous community design charrettes and design conferences/workshops on urban design and planning issues



Maria FurgiueleMonika Reifenstein
Director of Operations

Monika Reifenstein began working with the Design Center in January 2019.  She is responsible for all office operations and management, working side-by-side with Executive Director Maria Furgiuele.  She is centrally involved in the planning, promotion, and execution of the Reshaping Rochester Annual Lecture Series, Reshaping Rochester Awards, and new PLACEMAKING 101 webinar series.  Monika is interested in serving any organization with a mission dedicated to social justice.  When not managing CDCR operations, she serves as Co-founder and Director of Make Music Rochester, a global celebration of the summer solstice aimed at community engagement, bonding, and development.  She also consults with AHEAD Energy Corporation and Reconnect Rochester, and sings in 3.5 local choirs.  Monika holds a dual BA in Psychology and the Study of Women and Gender from Smith College.